This class aims to introduce numerous statistical versions and methodology used in internet marketing exploration. Exclusive emphasis will be put on internet marketing analytics and statistical strategies for promoting final decision generating together with market place segmentation, sector response models, customer desire Investigation, conjoint Evaluation and extracting insights from text data.

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But Regardless of these caveats, Meta’s ad achieve data nonetheless gives valuable insights into how Facebook use is evolving.

This study was thanks to complete by the end of 2017, and may now very likely get another year to finish, before the PCPD considers appropriate next methods.

You’ll also uncover the entire Digital 2023 report on Hong Kong while in the “full report” segment down below, but let’s start off by having a look at The real key quantities for Hong Kong this calendar year.

On the other hand, it’s essential to worry that these promoting reach figures aren't the same as every month Energetic consumer figures, and there may be meaningful distinctions concerning the size of Twitter’s advertisement audience and its complete Energetic person foundation.

In May well 2022, in its prior annual critique report presented for the LegCo, the PCPD mentioned that it will continue on to explore proposed amendments on the PDPO constructing on preliminary reform proposals dating back again to June 2019.

The materials for simple subjects might be delivered for self-study, although the advanced topics will likely be launched while in the lecture. Learners are needed to be accustomed to Python language.

As a result, these LinkedIn figures are in a roundabout way similar Along with the figures for other social media marketing platforms printed on this page, or in our Digital 2024 reviews.

To find out more about these improvements, be sure to see this post, together with here our detailed notes on data.

During this period of huge data, massive data sets are generated each day in different places in Modern society and sector, for instance Web data, social community data and financial transaction data. It can be difficult to investigate this unprecedentedly substantial quantity of data and extract info from it.

Data and cyber security: With increasing digitalisation and prevalence of data and technology throughout numerous regions of our lives, the Privacy Commissioner observed the similar boost in safety risk with regard to private data. In look at with the upward craze in cyberattacks and data breaches, the issue of data stability and cybersecurity are going to be one of PCPD’s strategic focuses in 2023.

“As being a trader in economic industry, I need to deeply communicate with data in my day by day jobs. The MDASC program delivers an extensive and versatile curriculum, which Positive aspects me lots in many facets. Data visualization assists me to extract critical insights from millions of financial data far more simply just and Obviously. Machine Finding out enables me to explore automated algorithm trading approaches.

Remarks: Programme electives will likely be provided subject matter to availability of resources and sufficient enrolment.